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Adobe Marketing Cloud Demystified

Adobe Marketing Cloud Demystified

Marketing clouds are highly useful for marketers. They can be used to search for trends on social media conversations, create customized content for consumers, establish consumer profiles based on their online behaviour, evaluate the effectiveness of marketing campaigns, etc. More precisely, Adobe Social monitors conversations across social networks like Twitter, Facebook, blogs, etc. Not only is it able to identify the sources of trends, called influencers, but Adobe Social is also able to inf...