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Natural Referencing Versus Paid Search Advertising, by Devrun Web agency

Natural Referencing Versus Paid Search Advertising

What is the difference between SEO and PPC? Which strategy is the best to improve your search engine visibility and rank? Devrun Web agency is specialized in SEO, Web marketing, Web analytics, Search Engine Marketing (SEM) and Web development, and we will be more than happy to answer all your questions in this blog post. Read the entire article now.  The main difference between Organic referencing – Search Engine Optimizatin (SEO) and Pay Per Click (PPC) is...

What is Web Analytics?, by Devrun Web agency

What is Web Analytics?

Web analytics refers to the collection, measurement and analysis of behavioural data on a specific website in order to understand and optimize its usage. In other words, Web analytics tools measure each user’s journey on a website. What is the average time spent on each page? How many pages have been viewed? How many visitors have visited the website? Are people leaving their contact information? How are people coming to your website? Analyzing your Web traffic statistics and collecting...

The History of Web Analytics by Devrun Web agency

The History of Web Analytics

Web analytics has become more and more popular over the years and businesses are starting to realize the great impotance of analyzing their Web traffic and using the results to better their referencing (SEO), Search Engine Marketing (SEM), Web marketing, and Web development strategies. Web Analytics owes its popularity mostly to Google Analytics, but companies had started looking at website statistics, hits, and user behaviour since the 90s. It was in 1993 that Webtrends, th...