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Omniture

The history of the major players in the Web analytics industry, by Devrun Web agency

The history of the major players in the Web analytics industry

The Web has truly become an essential marketing tool for businesses. Companies of all shapes and sizes rely on Web analytics to improve their online visibility, sales, website usability, etc. This article will summarize the history of three major players of the Web analytics industry: Omniture Adobe, Coremetrics and Google. Omniture was founded by Josh James and John Pestana in 1996. Since then, the company has experienced rapid growth and has been part of Inc.’s 500 fastest-growing priva...