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The History of Web Analytics by Devrun Web agency

The History of Web Analytics

Web analytics has become more and more popular over the years and businesses are starting to realize the great impotance of analyzing their Web traffic and using the results to better their referencing (SEO), Search Engine Marketing (SEM), Web marketing, and Web development strategies. Web Analytics owes its popularity mostly to Google Analytics, but companies had started looking at website statistics, hits, and user behaviour since the 90s. It was in 1993 that Webtrends, th...

The history of the major players in the Web analytics industry, by Devrun Web agency

The history of the major players in the Web analytics industry

The Web has truly become an essential marketing tool for businesses. Companies of all shapes and sizes rely on Web analytics to improve their online visibility, sales, website usability, etc. This article will summarize the history of three major players of the Web analytics industry: Omniture Adobe, Coremetrics and Google. Omniture was founded by Josh James and John Pestana in 1996. Since then, the company has experienced rapid growth and has been part of Inc.’s 500 fastest-growing priva...