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The history of the major players in the Web analytics industry, by Devrun Web agency

The history of the major players in the Web analytics industry

The Web has truly become an essential marketing tool for businesses. Companies of all shapes and sizes rely on Web analytics to improve their online visibility, sales, website usability, etc. This article will summarize the history of three major players of the Web analytics industry: Omniture Adobe, Coremetrics and Google. Omniture was founded by Josh James and John Pestana in 1996. Since then, the company has experienced rapid growth and has been part of Inc.’s 500 fastest-growing priva...

Google analytics: The new universal code, by Devrun Web agency

GOOGLE ANALYTICS: THE NEW UNIVERSAL CODE

Google Analytics has incorporated some new features that allow web administrators to modify the way data is recorded and organized in their Google Analytics account. These new additions allow Google Analytics users to benefit from more precise data. User ID The use of a unique identifier allows webmasters to get a more precise count of all the visitors accessing their website, thus helping them get a better understanding of their visitors’ online behaviour. A More Flexible Tracking Code...

Introduction to video tracking, by Devrun Web agency

INTRODUCTION TO VIDEO TRACKING

In this blog post, Devrun Web agencywill provide you with a quick introduction to video tracking using Google Analytics. There are more and more companies that incorporate videos on their websites to promote their brand, products or services. As a result, it has become essential for Web analytics tools to include data on video tracking. The video tracking feature is available on Google Analytics through the event tracking feature. Web analysts have access to several different methods to carry...

What is the Google Academy Certification, by Devrun Web agency

WHAT IS THE GOOGLE ACADEMY CERTIFICATION?

The Web analytics industry is a booming sector and has become an essential practice for all businesses. These days, Web marketing experts are more and more in demand for business website optimization. Certifications offered by Google Academy were even made available to these experts in order to help them perfect their knowledge. For this reason, the Devrun Web agency will provide you with a brief overview of the course’s content as well as how to sign up for this certification. Among othe...

Focus on the Google Academy Certification, by Devrun Web agency

FOCUS ON THE GOOGLE ACADEMY CERTIFICATION

Web analytics is a soaring field and acquiring a Google Academy certification is highly beneficial. Here is a brief overview of the content and the requirements of the Google Academy certification. Google Academy offers quality online courses on various Web analytics practices. The main goal of these programs is to provide Web marketing experts with premium training on Google Analytics. These programs consist of a series of video classes, along with reading materials and discussion boards allo...