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Google analytics: The new universal code, by Devrun Web agency

GOOGLE ANALYTICS: THE NEW UNIVERSAL CODE

Google Analytics has incorporated some new features that allow web administrators to modify the way data is recorded and organized in their Google Analytics account. These new additions allow Google Analytics users to benefit from more precise data. User ID The use of a unique identifier allows webmasters to get a more precise count of all the visitors accessing their website, thus helping them get a better understanding of their visitors’ online behaviour. A More Flexible Tracking Code...

Introduction to video tracking, by Devrun Web agency

INTRODUCTION TO VIDEO TRACKING

In this blog post, Devrun Web agencywill provide you with a quick introduction to video tracking using Google Analytics. There are more and more companies that incorporate videos on their websites to promote their brand, products or services. As a result, it has become essential for Web analytics tools to include data on video tracking. The video tracking feature is available on Google Analytics through the event tracking feature. Web analysts have access to several different methods to carry...

Check Your Website Traffic with Google Analytics

Check Your Website Traffic with Google Analytics

SiteCatalyst is a highly efficient Web analytics tool. The software allows marketers to gather valuable and detailed information on how visitors interact with the Website. The tool allows users to retrieve global information (e.g. the number of visitors) or very detailed information (e.g. the browser used by a specific visitor). SiteCatalyst can also help businesses identify the changes they need to do in order to create a more efficient and profitable Website. The advantage of SiteCatalyst com...

Google Analytics API Explained

Google Analytics API Explained

An application programming interface, or API, coordinates how different software components interact with each other. The Google Analytics API makes it possible to generate reports by sending and retrieving the data. There are 3 types of APIs: collections API, reporting API and Management API. Collection API allows companies to measure how users interact with their content and marketing campaigns. Reporting API allows marketers to create reports and build customs dashboards. Management API make...

Google Analytics Code Setup

Google Analytics Code Setup

Once the Google Analytics account is set up and the Website source code is accessible, it is possible to proceed with the embedding of the Google Analytics code. The first step is to sign-in to Google Analytics and click “admin” on the top left corner of the screen. Next, select your website property in the “account” and “property” columns and click on “Tracking Info/Tracking Code.” Then, copy and paste the snippet into every page you want to...