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Best Referencing Methods, by Devrun Web agency

Determining the Best Referencing Methods for Your Website

Do you want to improve your search engine visibility? Are you wondering which Web Marketing tools are the best to achieve your goals? Devrun Web agency is specialized in organic referencing (SEO), Web marketing, Web analytics, Search Engine Marketing (SEM) and Web development. Here are a couple of the most efficient strategies to improve your search engine rank and increase your online sales. Pay Per Click (PPC) The pay per click (PPC) – also known as paid search adve...

Natural Referencing Versus Paid Search Advertising, by Devrun Web agency

Natural Referencing Versus Paid Search Advertising

What is the difference between SEO and PPC? Which strategy is the best to improve your search engine visibility and rank? Devrun Web agency is specialized in SEO, Web marketing, Web analytics, Search Engine Marketing (SEM) and Web development, and we will be more than happy to answer all your questions in this blog post. Read the entire article now.  The main difference between Organic referencing – Search Engine Optimizatin (SEO) and Pay Per Click (PPC) is...

What is Web Analytics?, by Devrun Web agency

What is Web Analytics?

Web analytics refers to the collection, measurement and analysis of behavioural data on a specific website in order to understand and optimize its usage. In other words, Web analytics tools measure each user’s journey on a website. What is the average time spent on each page? How many pages have been viewed? How many visitors have visited the website? Are people leaving their contact information? How are people coming to your website? Analyzing your Web traffic statistics and collecting...

The history of the major players in the Web analytics industry, by Devrun Web agency

The history of the major players in the Web analytics industry

The Web has truly become an essential marketing tool for businesses. Companies of all shapes and sizes rely on Web analytics to improve their online visibility, sales, website usability, etc. This article will summarize the history of three major players of the Web analytics industry: Omniture Adobe, Coremetrics and Google. Omniture was founded by Josh James and John Pestana in 1996. Since then, the company has experienced rapid growth and has been part of Inc.’s 500 fastest-growing priva...

Adobe certification, by Devrun Web agency


Adobe offers 3 certifications leading to the following titles: Adobe Certified Expert (ACE), Adobe Certified Expert for developers (ACE) and Adobe Certified Associate (ACA). The Adobe certification leading to the Adobe Certified Expert (ACE) title allows professionals to learn specific skills and gain essential knowledge on one or more Adobe products. There are two different programs for this certification: Adobe Certified Expert (ACE) and Adobe Certified Professional (ACP). On the other hand,...