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Adobe Marketing Cloud Demystified

Adobe Marketing Cloud Demystified

Marketing clouds are highly useful for marketers. They can be used to search for trends on social media conversations, create customized content for consumers, establish consumer profiles based on their online behaviour, evaluate the effectiveness of marketing campaigns, etc. More precisely, Adobe Social monitors conversations across social networks like Twitter, Facebook, blogs, etc. Not only is it able to identify the sources of trends, called influencers, but Adobe Social is also able to inf...

Check Your Website Traffic with Adobe SiteCatalyst

Check Your Website Traffic with Adobe SiteCatalyst

SiteCatalyst is a highly efficient Web analytics tool. The software allows marketers to gather valuable and detailed information on how visitors interact with the Website. The tool allows users to retrieve global information (e.g. the number of visitors) or very detailed information (e.g. the browser used by a specific visitor). SiteCatalyst can also help businesses identify the changes they need to do in order to create a more efficient and profitable Website. The advantage of SiteCatalyst com...