Web analytics refers to the collection, measurement and analysis of behavioural data on a specific website in order to understand and optimize its usage.
In other words, Web analytics tools measure each user’s journey on a website. What is the average time spent on each page? How many pages have been viewed? How many visitors have visited the website? Are people leaving their contact information? How are people coming to your website?
Analyzing your Web traffic statistics and collecting data about your audience can help improve your website’s performance. Indeed, information provided from Web analytics tools can help companies create a better online experience for customers and potential customers. Ultimately, this will translate into the company’s desired results (increase e-commerce sales, etc.)
Devrun Web agency is specialized in Web analytics and will certainly be able to answer all your questions.