There are many Web analytics tools and competition is fierce in the Web marketing industry. In order to help you make sense of it all, here is an overview of the best Web analytics solutions on the market.
Google Analytics is the most popular and reliable Web analytics tool on the market. It allows you to analyze up to 10 million interactions per month on your website using tables, graphs and thorough reports – all of this for free! There’s also a premium version available for professionnals who wish to analyze more than 10 million interactions. With Google Analytics Premium, it is possible to analyze up to 1 billion interactions per month.
Another very popular Web analytics solution amongst webmasters is SiteCatalyst. This tool offers the same features as Google Analytics, but as opposed to the latter, Site Catalyst allows you to analyze an infinite number of interactions. Its cost can vary depending on the number of interactions you wish to analyze, but it can easily reach up to $100 000 per year.
Adobe Sitecatalyst tools can also keep the data for an unlimited amount of time, unlike Google Analytics, who keeps your data for a maximum of 25 months. However, Adobe Sitecatalyst is a lot more complex to install then Google Analytics. In fact, the installation of the tool requires the help of a qualified expert. Moreover, SiteCatalyst allows you to personalize up to 75-100 different variables (conversion, event, traffic) rather than be limited to only 5 like Google Analytics.
Devrun Web agency is specialized in Web analytics and our team of experts are fully qualified to recommend you the best solution for your needs. Contact us today for more information on Web Analytics tools.