The Web has truly become an essential marketing tool for businesses. Companies of all shapes and sizes rely on Web analytics to improve their online visibility, sales, website usability, etc. This article will summarize the history of three major players of the Web analytics industry: Omniture Adobe, Coremetrics and Google.
Omniture was founded by Josh James and John Pestana in 1996. Since then, the company has experienced rapid growth and has been part of Inc.’s 500 fastest-growing private companies list. Its growth was also reflected by the acquisition of companies such as Touch Clarity, Visual Sciences, Offermatica and Mercado. In 2009, Omniture was, in turn, acquired by the giant Adobe.
Coremetrics was founded by Arthur Holcombe in 1999. The company was very well-known because of its digital marketing services that included website optimization for businesses, among other things. Coremetrics was so successful that computer giant IBM acquired it in 2010. This transaction was a direct response to the acquisition of Omniture by Adobe.
Google has played a very important role in the history of Web analytics. Founded in 1998 by Larry Page and Sergey Brin, Google is one of the biggest Web-based businesses. Since its foundation, Google has developed a plethora of applications and a variety of software.
If you wish to get more information on Web analytics practices, contact Devrun Web agency today. An experienced team of professionals will be more than happy to provide you with reliable advice.