What is the difference between SEO and PPC? Which strategy is the best to improve your search engine visibility and rank? Devrun Web agency is specialized in SEO, Web marketing, Web analytics, Search Engine Marketing (SEM) and Web development, and we will be more than happy to answer all your questions in this blog post.
The main difference between Organic referencing – Search Engine Optimizatin (SEO) and Pay Per Click (PPC) is that the first method is free while the second one entails costs. As the name implies, Organic referencing generates a natural traffic that is free of cost. Organic search results appear right beneath the sponsored links. A company’s position on search engines depends on how well optimized its website is.
On the other hand, PPC guarantees a superior ranking in search engines. A company’s website will appear in the top search results for specifically chosen keywords. Pay Per Click cost depends on a number of factors like the popularity of the keywords, the number of advertisers for the keyword, etc. It is important to note that companies only pay for the clicks their sponsored link receives and not for the views. A budget can be determined in advance
For more information on this subject, contact Devrun Web agency today!