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Google analytics: The new universal code, by Devrun Web agency


Google Analytics has incorporated some new features that allow web administrators to modify the way data is recorded and organized in their Google Analytics account. These new additions allow Google Analytics users to benefit from more precise data.

User ID

The use of a unique identifier allows webmasters to get a more precise count of all the visitors accessing their website, thus helping them get a better understanding of their visitors’ online behaviour.

A More Flexible Tracking Code

Furthermore, Google Analytics’ new tracking code is more flexible, which enables companies to gather data from any device. New versions of the code have been added to adapt the tool to different technical needs: the JavaScript analytics.jss library is used for websites while Google Analytics SDKs is used for mobile applications.

More Configuration Options

Google Analytics also offers many configuration options easily accessible on the account’s “Admin” page. Webmasters can configure the application according to their preferences (natural search sources, campaign duration, exclusion of website referrals, etc.).  

Additionally, Google Analytics now offers the possibility of customizing tracking metrics. Indeed, businesses and professionals can now configure their metrics and dimensions according to their objectives. This allows them to collect data that is not automatically tracked by Google Analytics.

Essentially, the new Universal Analytics operating standards help enhance the usability of the tool.

If you wish to get more information on Web analytics or on Google Analytics’ new operating standards, do not hesitate to contact Devrun Web agency. An experienced team of experts will be pleased to provide you with sound advice and information on the ever-changing world of Web analytics.

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