An application programming interface, or API, coordinates how different software components interact with each other. The Google Analytics API makes it possible to generate reports by sending and retrieving the data. There are 3 types of APIs: collections API, reporting API and Management API.
Collection API allows companies to measure how users interact with their content and marketing campaigns. Reporting API allows marketers to create reports and build customs dashboards. Management API makes it possible to access configuration data. This way, companies can manage the User IDs.
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